The Turkish apparel industry continues its preparations for the Digital Product Passport, which will become mandatory for textile products next year under the European Union’s (EU) sustainable economy policies. The system, which records a product’s journey from field to shelf through digital data sets, is considered likely to be rapidly adopted in Turkey thanks to the sector’s strong adaptation capability.
At the same time, industry representatives emphasize the importance of strategy and preparation efforts.Çağlar Bağcı, President of the Aegean Apparel Exporters Association (EHKİB), says that, contrary to expectations, the digital product passport represents an advantage for the Turkish apparel industry.
He says, “Because while adaptation by the Turkish apparel industry is relatively easy, it will be more difficult for our competitors such as the Far East countries, Bangladesh, Vietnam, and China to adapt. Therefore, what appears to be a disadvantage for us today will, thanks to our industry’s adaptability, turn into an advantage in the future in terms of exports and reaching customers.
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