Industry Technologies
Your next stylist might just be an algorithm. Google’s experimental new app, Doppl, uses AI to let users preview how outfits will look on them without stepping into a dressing room. By uploading full-body photos,
users can generate a personalised virtual model that showcases how garments drape, fit, twirl, and move. Still in its early stages, Doppl aims to improve online shopping by reducing guesswork and return rates. The app also raises questions about data privacy and body image, particularly as AI avatars become increasingly photorealistic.
Google is introducing Doppl, a new experimental app from Google Labs to help users visualize how an outfit might look on them and explore their style. Doppl’s virtual try-on makes it fun and easy to see any outfit on a digital, animated version of yourself.
In May, Google Shopping announced the ability to virtually try billions of clothing items on yourself, just by uploading a photo. Doppl builds on these capabilities, bringing additional experimental features, including the ability to use pictures or screenshots to “try on” outfits whenever inspiration strikes. Doppl also brings your looks to life with AI-generated videos, converting static images into dynamic visuals that give you an even better sense of how an outfit might feel. Just upload a picture of an outfit, and Doppl does the rest.
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With Doppl, you can try out any look, so if you see an outfit you like from a friend, at a local thrift shop, or featured on social media, you can upload a photo of it into Doppl and imagine how it might look on you. You can also save or share your best looks with friends or followers.
As a Google Labs experiment, Doppl is in its early days, and it might not always get things right. Fit, appearance, and clothing details may not always be accurate. Google Labs is the home for Google’s latest AI experimental products.
As a Google Labs experiment, Doppl is in its early days, and it might not always get things right. Fit, appearance, and clothing details may not always be accurate. Google Labs is the home for Google’s latest AI experimental products.