Industry News
Kornit Digital Unveils Atlas MATRIX for On-Demand Apparel Production
Kornit Digital Ltd. unveiled Atlas MATRIX, redefining apparel production in the on-demand era.
Atlas MATRIX is the first unified digital production system designed to deliver demand-driven manufacturing with complete flexibility across cotton, polyester, and blended fabrics, with no compromise on quality, durability, or efficiency. Atlas MATRIX features Kornit’s proprietary Karbon Shield technology, a protection layer preventing dye migration even on the most challenging deep-dyed and sublimated polyester fabrics.
Karbon Shield enables consistent, vibrant, and durable results in a single-step process, without complex setups or manual intervention, while maintaining a soft hand feel that meets the highest retail standards.
The system supports direct printing using Karbon Shield and transfer on film using Karbon Transfer, ensuring consistency between decoration methods and opening new possibilities for placement, design flexibility, and product categories.
Atlas MATRIX also introduces expanded creative capabilities with two distinct configurations: a neon configuration designed for high-impact sports and performance applications, and a red and green configuration tailored for fashion and brand applications.
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“For years, the industry has been constrained by trade-offs, but that is finally changing,” said Ronen Samuel, Chief Executive Officer of Kornit Digital. “Screen printing can deliver strong results on polyester, but requires long setup times, multiple process steps, and additional costs to control dye migration and maintain consistency. Digital solutions, including earlier generations such as Atlas MAX POLY, did meaningfully expand the boundaries of what’s possible. Yet, performance on polyester depended on fabric type, process tuning, and operational complexity. Atlas MATRIX removes these limitations entirely, opens a massive market opportunity, and firmly positions digital as the new standard for apparel production.”
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