Whereas in the development years since the company was founded in 2008 it has focused on automation in the cutting room with loading and handling systems, material spreading, and tables, as well as labeling solutions and single- and multi-layer cutters (layer heights from 2.5 cm to 9 cm compressed according to Morgan Tecnica). Today the product range is further complemented with a comprehensive software package: For each networked production, it comprises ERP (Enterprise Resource Planning), Cut Order Planning, PDM, and a module series for process networking as the mastermind - "the brain of the cutting process," as CEO Fabrizio Giachetti expresses it.
In-Eye InspectionThe Needle's Eye editorial team members were able to see for themselves just how much the Italian supplier has used the pandemic-related forced break for trade show appearances to intensify further developments and expand its product range, most recently during Morgan's appearance at Texprocess in June. In Frankfurt, Morgan Tecnica's trade show concept manifested its integration in the cutting process, which has been consistently implemented along the "Fusion Line" for around two years: stock lay-up system, conveyor table, cut part identification, cutting with the 70HM model selected from the NEXT series for configuration at Texprocess, especially for cutting particularly rigid and thus demanding materials.
The software offering now has been significantly strengthened, especially in product development - in CAD including virtual fitting with the recently launched 3Dress program. The premiere of the in-house development "MadeInMorgan" in cutting software is currently causing some surprise after 2D-CAD was previously supplemented via a partnership. (Gemini, nowadays Lectra-owned)What motivated Morgan to invest in this saturated supply segment?
We want to know from President Federica Giachetti, her being responsible for the design software segment. "Due to the high strategic importance, we started the development of our own CAD two and a half years ago in order to guarantee independence here as well," the company president explains to The Needle's Eye: "With the change of ownership of our former partner, we have been able to meet the long-planned launch date for our plug-and-go fashion CAD with full speed ahead, right on time." As we continue to dig deeper with an eye toward chances for market positioning with MadeInMorgan CAD, Federica announces that they also have an attractive support concept up their sleeve for positioning the cutting software in an occupied market.