Any shifts in culture, economy and technology have a direct or indirect impact on our daily lives and determine the products consumers want - their functionality, their look and feel – the overall style and design. What applies to our clothing also applies, if not more so, to our immediate environment - our home - which is increasingly also home to workplaces, space for learning, for sporting activities, for growing one's own plants, whether in the garden, on the balcony or on the roof terrace of an apartment building.
"The worlds of hospitality and home are merging. As commercial premises seek ways to bring a more homely aesthetic to hotels, restaurants, and co-working spaces, consumers are also borrowing elements from hospitality styling to bring into their own homes," predicts leading trend forecaster WGSN in their most recent Interior Trend Report. As UK interiors tastemaker Laura Jackson explains, "During the pandemic, we have all spent more time enjoying the simple pleasures of home – the satisfaction of setting the table for dinner or putting fresh sheets on the bed. As the pace of life speeds up once again, we find ourselves wanting to hold on to the importance of those things."