The Wensum client list reads like a who's who of fine tailoring. Among them are Balmain, Carini, Orivis, Soulery, and names like Ede and Ravenscroft, New and Lingwood, Hackett, and Harrods, to name but a few. And then there is the house brand Bladen with its long going history, as well dedicated to traditional English tailoring, as made-to-measure and ready-to-wear at a somewhat more moderate price, offered also locally in one of in near future two company-owned stores in Mauritius.
From the paradisiacal island in the Indian Ocean, the high-quality products go to a good 20 countries on five continents. Because the company, which currently counts 360 employees, is also a master of freight, everything to do with logistics.
BespokeThe British market for historical reasons has a special role to play. At least 12 of the noblemen's outfitters on Savile Row, the "Golden Mile of tailoring" in London's Mayfair district, place their orders for made-to-measure clothing with Wensum. Delivery time, if so desired, within ten days - with the transport of the noble pieces at a retail price from the mid-four-digit GBP range - by air freight, of course.
Imported and processed are the finest outer fabrics from Italy, including Barberis, Canonico, Delfino, Loro Piana, Reda, English provenances (Alfred Brown, Harris Tweed, Holland, Scabal), or even the finest fabrics from the French weaver Dormeuil. In total there are about 800 wool fabrics from Super100 types, also with mohair and cashmere mixtures, to the finest silk and linen qualities for the demanding clientele to choose from.
Traditional tailoring techniques"It is probably our immense flexibility across the entire process chain that enables us to meet the high demands of our overseas customers in the premium segment time and again," Avinash Gobordhun tells us. Indeed, the company, which was originally set up by the German menswear manufacturer Karl Kaiser, today enjoys an international reputation for suit production using traditional tailoring techniques.
And so, on our manufacturing tour, we experience a congenial mix of craftsmanship and the use of technology. The enterprise uses state-of-the-art CAD (AccuMark, AccuNest, and AccuPlan from Gerber/Lectra) for optimized pattern creation and cut planning. Would the entrepreneur consider implementing 3D CAD software for product development and merchandising purposes in the future to serve made-to-measure customers even better digitally, especially at a distance? "Anyone who is prepared to pay 2,000 GBP [about US$2,480] and far more for a suit is not interested in his personal avatar," Goburdhun replies promptly.