Roland DG – the Hamamatsu, Shizuoka, Japan-based provider of on-demand printing solutions – has unveiled a press release printed on a dress by its newest textile printer, the Texart XT-64OS-F. The dress, sewn in London and printed in Milan, utilizes the white ink and bright color capabilities the machine offers, as well as the ability to print text.
“We worked with our Italian textile customers to design the machine, so it only felt right to continue our collaboration with industry creatives to bring the “dress release” to life. We hugely enjoyed working with talented designers, seamstresses, photographers, and models to help turn our vision into reality, and we hope our customers feel inspired to make their own unique garments as a result,” said Roland DG Stephen Davis marketing director of EMEA (Europe-Middle East-Africa).
The company also collaborated with designer Fabia Goff to create the pattern. Goff, who previously worked with brands like John Lewis and Laura Ashley said that she wanted “the pattern to be on-trend, incorporating the bright colors we will be seeing on catwalks throughout 2022.”
The new textile machine is aimed at apparel print houses and garment manufacturers. It will allow fashion houses to create prototypes of clothing or create one-off pieces for a show.
Through using print-on-demand garments, the textile machine will reduce garment waste and help meet the growing demand for short-run printing in the apparel and textile industry.
“We hope our customers feel inspired to make their own unique garments as a result,” said Davis.