Technology Trends That are Reshaping the Fashion Industry
Once the Metaverse becomes a reality, digital merchandise will come into its own as brands monetize their top products through NFTs (non-fungible tokens).
Slow Fashion: Another discernible trend is the preference among growing consumer cohorts for garments manufactured through sustainable practices. The emerging trend has immense implications for the fashion fraternity – one of the big contributors to global warming because of the unsustainable practices of fashion fast. This refers to the universal practice of producing clothes quickly by using synthetic fabrics that are cheap but have a heavy carbon trail.
In contrast, slow fashion deploys sustainable manufacturing practices that use environment-friendly materials. Though comparatively costly, these clothes are long-lasting, which means users don’t need to change garments periodically as with fast fashion. Consequently, sustainable fashion brands are steadily gaining prominence due to rising consumer demand.
Eco-Friendly Fabrics: Believe it or not, these unique, environmentally-friendly alternatives are made from cacti, pineapples, apples, oranges, bananas, potatoes, mushrooms, algae, nettles, and more! Most are produced from the by-products of various industries, which reduces the waste of discarded items and safeguards the Earth’s resources.
For example, Vegea or wine leather is a fabric produced from waste grape skins (derived during winemaking), as well as vegetable oils and other natural fibers of the agro-industry. Then there is nettle fiber, popular with humans in the Bronze Age. Made from nettle plants, the use of nettle fibers declined swiftly after cotton was discovered since the latter is more convenient and easier to grow. Fiber from wild Himalayan nettles is perfect for denim. Best of all, such items are biodegradable.
The above trends make it clear that technological innovations are increasingly driving the shift towards sustainable practices. Simultaneously, they highlight the need to leverage digital tools for maintaining both an online and offline presence that promotes greater brand loyalty and customer satisfaction. Source: timesofindia.com