How much did you pay for the pair of jeans you bought recently? The answer probably lies in the receipt in your pocket. But this receipt doesn’t mention a hidden, non-monetary cost incurred on your item of clothing, or even your t-shirt or dress. To quantify the magnitude of this cost, it takes about 2,700 liters of water to produce one t-shirt, while a pair of jeans requires anywhere between 7,500 to 10,000 liters, which collectively amounts to drinking water for more than ten years for one person.
This is because cotton, which grows mainly in dry parts of the world, requires a high amount of water. A pair of jeans needs one kilo of cotton, costing a hefty price to the environment. The textile industry is a massive contributor to carbon emissions and covers about 10 percent of all global emissions.
Surat, Gujarat (India)-based Shreyans Kokra was appalled when he learned of these startling statistics during his higher studies in entrepreneurship at Babson College, USA. A chartered financial analyst by qualification, Shreyans belongs to a family that has been in the textile business for over four decades. “I had never thought about how much damage the textile industry causes to the environment up until then. I wanted to mend old ways,” he tells The Better India.