World of Fashion
Shapewear Brand Spanx is Launching a New Collection of Sculpting Jeans
Spanx LLC has launched SPANXsculpt ReDefine, a denim collection featuring cutting-edge technology that revolutionizes both comfort and fit. The collection is created with LYCRA FitSense denim technology, a new fabrication with integrated, targeted sculpting zones that provide tummy control, thigh shaping, and butt-lifting. As the first brand to use this technology, Spanx is delivering the innovation it’s known for, all while equipping women with superior comfort and premium sculpting that has never been experienced in denim until now.
The Spanxsculpt ReDefine collection is made with a patented technology called Lycra FitSense, which gives denim comfortable sculpting capabilities, per the brand.
The technology is a dual-core, cotton-encased structure that wraps Lycra fiber with temperature-responsive fiber. The yarn goes in the weft throughout the entire garment. After garment making and dry and wet processing, manufacturers apply silicone pads to targeted zones on the garment and use a heat press to activate or lock-in shaping power in the desired areas. Activated areas will have lower growth due to the memory set. Spanx said it is the first brand to use it.
Pascale Gueracague, Spanx's chief design officer, said the technology allows Spanx to address some of the most common frustrations women face with denim: fit, comfort, and shape retention.
A combination of a new yarn and garment processing technology, FitSense allows brands to customize jeans with targeted compression shaping in certain areas without sacrificing comfort or changing the authentic look and feel of denim. The technology is discreet and invisible on the fabric and garment.
“After nearly 18 months of product development, from fabric and garment processing to wear tests, we are thrilled to have Spanx be first to market with this innovation. Lycra FitSense denim technology is a true game-changer, redefining consumer expectations for denim by delivering targeted shaping that’s virtually invisible,” said Ebru Ozaydin, The Lycra Company global product director, denim, wovens, and RTW (Ready To Wear).
SPANXsculpt ReDefine styles sculpt and lift targeted areas thanks to cutting- LYCRA FitSense denim technology integrated into every fiber.
Ozaydin said the collaboration with Spanx demonstrates how companies can elevate the wearing experience for denim consumers with a sophisticated innovation that pushes boundaries, including beyond jeans to include non-denim wovens.“Traditional jeans often fall short when offering support in the areas women care about most. Lycra FitSense technology enables us to integrate heat-activated zones into the fabric, providing targeted sculpting without adding bulk or stiffness,” he said. “This means women get the smoothing and shaping they want and the comfort and flexibility they need for all-day wear. It’s a solution-focused approach to denim design that doesn’t compromise on comfort or style. The result is an effortless and empowering design.”
Spanx has been owned by Blackstone since 2021 when founder Sara Blakely sold a majority stake to the investment firm. Blakely still maintains a stake in the business.