Retraced and Artistic Milliners Join Forces for Uninterrupted Farm-to-Fashion Cotton Traceability
Artistic Milliners’ MCI program was launched in 2019 to help bolster the Pakistan cotton trade, empower cotton farmers, and address contamination and quality issues. MCI works with the World Wildlife Fund (WWF) to set up livelihood projects to help farmers supplement income from farming. This latest traceability aims to put a spotlight on the farmers for better picking practices, encouraging others to follow suit. In addition, farmer’s activities will become digitized, allowing for greater oversight, and operational effectiveness. The increased level of transparency and traceability will help Artistic Milliners monitor and achieve their ethical and environmental value chain goals.
About Retraced Retraced offers a sustainable supply chain management software solution that enables fashion brands to coordinate their supply chains and achieve their sustainability goals. The blockchain-based platform helps fashion brands to collect information from their supply chain with regards to suppliers, working conditions, materials, certifications, and environmental impacts and to share this with their customers. In this way, fashion brands can better monitor their impact on their supply chains, become more transparent in their operations, and enable their customers to make informed purchasing decisions. Retraced was founded in 2019, in Düsseldorf, by Lukas Pünder, Philipp Mayer, and Peter Merkert, with a vision to promote change in global value chains and to commit to a community of dedicated brands, transparent suppliers, and sustainable manufacturing practices. www.retraced.co.
About Artistic Milliners Headquartered in Karachi, Artistic Milliners is one of the world’s largest multi-faceted, vertically integrated denim and garment manufacturers with an annual production capacity of 108 million meters of fabric and 30 million garments. With a legacy of more than 70 years, Artistic Milliners has a strong focus on automation, innovation, research, people, and the planet. We have a growing global footprint in Dubai and the United States. More recently, the company acquired a wash and finishing facility, the Star Fades International in Los Angeles.
Artistic Milliners embraces sustainability at all levels: climate action, water conservation, circular economy, gender equity, and worker wellbeing. We are the highest-rated LEED platinum facility in Pakistan, the world’s first C2C Gold certified denim, and Pakistan’s first Fair-trade certified denim company. We have been recognized as 2019 UNGC SDG Pioneer for Gender Equality and Decent Work and by IFC as a family-friendly workplace. www.artisticmilliners.com.