Union Specials Star on Broadway!
BLASÉ Broadway, a playground of glamorous ladies, wise-cracking columnists, captious critics, and flea circuses, had a new attraction last month. Down at the corner of 35th street, a group of ladies was turning out shimmering lingerie almost faster than the eye could see.
The setting for this new show was in the window of the F.W. Woolworth store at that location. The purpose of the display was to show fascinated crowds how garments sold in Woolworth stores are produced. Display cards in the window emphasized the fact that only the latest and most efficient equipment was being used. The machines installed included Union Specials. Plans called for the appearance of this model lingerie factory in the show windows of leading Woolworth stores throughout the country.
In talking with the manager of the factory where the Woolworth lingerie is produced, this official made the following statement to The NEEDLE'S EYE: “The reason we use a great number of Union Special machines in our plant is that they are the best, and most efficient machine we can buy. Despite the attractive prices set for these garments, we are convinced that the quality of the finishing is unexcelled even by costly garments. We use only first-grade rayon fabrics and quality thread. The reason these garments can be sold at a low price is entirely due to big-volume production, close attention to latest cost reduction methods, and adoption of the very latest and finest equipment.”